The posts I will be popping up on my poor neglected travel blog over the next few days have been a long time coming. Some I drafted back in Beirut in November, others I scribbled almost a month ago while I was recovering from bronchial pneumonia from a hotel room in Bangkok where we were working on a guidebook. That diagnosis, by the way, based on nasty symptoms like coughing up blood, came from my doctor uncle in Australia by email because I was too busy working to get to a GP. It would be an understatement to say that 2009 has been a hectic year of travel and writing for Terry and I - something I only recently appreciated glancing at all the books we've written which have been published this year sitting on the shelf beside my desk here at my family's house in Bendigo, Australia: Footprint Italian Lakes, Thomas Cook Northern Italy, and Thomas Cook Travellers Calabria, plus a handful of books I updated for AA and Thomas Cook. Then there are others we've written that I haven't even seen (like the Rough Guides Clean Breaks, which I contributed to) or are not yet published, like the new edition to the Rough Guide to Australia (for which we updated four and a bit states - half the country! - on a four month-long road trip from October 2008 to February 2009), and another first edition, Back Roads Australia for DK. I skim down this page scanning my posts, and while there have been few compared to last year or the year before, when I stop at In Print and Online and then take a look at that archive I see why. We may continually read the claims that print is dead yet we've spent more time writing for magazines this year than any other, and up until we returned to guidebooks in December we'd spent six months solid doing little else but write for magazines. The irony is that we've now been hired by HomeAway Holiday-Rentals for a year to travel the world, stay in their properties, and blog about the experience - something I never could have predicted. So the travel blogging that for me had been an escape from my 'day job' as a travel writer now becomes our main source of income. Print is still not dead, however - as much as our new client appreciates social media, they are still going to pay us bonuses for every article we get published in a magazine or newspaper. So I'm expecting it's going to be another busy year, but I'm pleased to say that we'll be slowing down considerably. No longer will I be envying a donkey his pace. More on our new project, Grantourismo soon.
Pictured? Fortune tellers in Bangkok.
It's been a busy period for Terry and I, as you've gathered from the dearth of blog posts these last months. And we've got a lot of work being published to prove it, from a small 'Up Next' piece on Abu Dhabi in the September edition of National Geographic Traveler to half a dozen eco-experiences I wrote about in Rough Guide's Clean Breaks book. I saw our first edition Travellers Northern Italy guidebook for the first time in a bookshop in Dubai the other day too and got exhausted just looking at it - that was a tough trip. Although I know you don't believe me. We've always written for in-flight magazines, but we've been doing a lot more writing for them these past few months. If you're wondering why, it's because it's fun, the editors are lovely, easy to work with and respond to emails, it's nice to submit a story and see it in print a month or two later, and they pay on time. In September's Storytelling issue of Gulf Air's in-flight magazine Gulf Life, we have features on Abu Shady, Syria's last hakawati or professional storyteller and a review on the Sheraton Aleppo; while in the October issue, we have articles on Syrian sculptor Mustafa Ali; a new Damascus jazz duo comprised of opera star Rasha Razk and pianist Ghazwan Zerkli; and funky Zen bar in Damascus with its fabulous views. All feature Terry's gorgeous photos of course, as does a story on Doha Tribeca Film Festival director - he shot the stunning portrait of Amanda Palmer in the lobby of Doha's W hotel. We've got a bunch of stories in this month's issue of Jazeera's in-flight J Mag too, and in MPI's One Plus magazine a profile on Emirati Ali Al Saloom who is changing the way visitors to Abu Dhabi experience the UAE.
Yesterday I provided some tips on how to choose a guidebook, my advice being don't judge a guidebook by its cover, judge it by its author, just as you would any other book. The way I see it, if you're buying a novel (compelling story aside) you're buying the book based on the author's talent, skills, reputation and body of work. You're not buying the book based on the publisher. You don't think: "Ooohhh, HarperCollins published that book, I just have to read it!" Because HarperCollins or Picador or Random House or whatever probably publish an equal amount of successes as they do flops (by the way, that's a random statement to prove a point. I haven't checked that, so don't quote me on it). So when I was answering Eric Daams' excellent question about identifying good guidebooks, in response to our Brilliant Minds post, it never occurred to me to mention the brand. And yet the brand plays a role in your purchasing decisions. Right? Mark of Travel Wonders of the World wrote: "If you want to decide on a travel guide book, go down to the local library and select a few... Decide which matches your views/tastes/ideas/values and you have a good chance of choosing a brand which most suits your travelling style. As Lara points out, guidebooks do vary a little in quality by author, but in general they write in a similar style and are typically targetted to a specific audience (backpackers, well-heeled, adventurous, inexperienced, etc). I have my couple of favourite brands like most people that most suit my approach to travel."
But let's say I suggested that you decide on your guidebook 'brand' first (then the author), you need to decide which brand you identify with. Are you a Lonely Planet, DK, Rough Guides or Footprint reader? And what does that mean? The way I used to look at it when I was younger, Lonely Planet was for 20-something backpackers on frugal budgets; Rough Guides were for slightly older (30-something), more educated (explained by the 'Contexts' chapter) independent travellers; DK was for more discerning travellers with more money; and Footprint were for more adventurous and more intrepid folk. But is that really how things are? The more I travelled and the more involved I became in guidebook publishing, the more complex I realized things were. Older travellers also carried Lonely Planets. Younger travellers also carried DK. And once we started working for publishers, another layer of complexity was added. Our Lonely Planet editors made it clear their audience was much wider than we'd thought. My DK editors said their readers were interested in quality budget places as much as top end options. So if the audiences for these books was wide in terms of age and spending power, how was a brand's readers' classified? Was it, as Mark suggests, more to do with views, tastes, ideas and values? Well, views and tastes were never a topic of conversation with our editors. Yet ideas and values were. Lonely Planet sees its readers, just for starters, as humanists, as environmentally conscious, and politically aware. But then so do Rough Guides. (Just take a look at their Contexts chapters). And DK? Well, they're owned by the same company as Rough Guides. And Footprints? I'd say they're the same. So if the audiences for these books have similar values and ideas - according to each of their publishers - what about their tastes? But hang on a minute, taste is reflected in the choices made as to what to include in the book. Which restaurants and hotels to put in and which to leave out, which shops to add and which should stay out. These decisions are made by the author, not by the editors or company staff. So, what does taste have to do with the brand? Once again, it boils down to the content of the book. And the producer of the content is the author. Not the brand. What do you think? I think it's time for a poll.
I have a secret: despite writing and contributing to some 25 Lonely Planet guidebooks, I have to admit I've always preferred Rough Guides - primarily for their fantastic Contexts chapters at the back of the books. While many guidebook publishers have been cutting back on word counts in the history, politics and culture chapters of their guides over recent years (yes, I'm talking about you, Lonely Planet!), Rough Guides have maintained their compelling Contexts chapters. These comprehensive sections sometimes stretch to 50 pages or more, demonstrating an appreciation that this is the kind of fascinating stuff that really enriches a traveller's experience of a place, helping us to understand a culture and get beneath the skin of a destination. Context is therefore a fitting name for the first-rate organization with whom we recently did a number of very cool workshops and walking tours in Rome. More on Context and context soon!
The posts I will be popping up on my poor neglected travel blog over the next few days have been a long time coming. Some I drafted back in Beirut in November, others I scribbled almost a month ago while I was recovering from bronchial pneumonia from a hotel room in Bangkok where we were working on a guidebook. That diagnosis, by the way, based on nasty symptoms like coughing up blood, came from my doctor uncle in Australia by email because I was too busy working to get to a GP. It would be an understatement to say that 2009 has been a hectic year of travel and writing for Terry and I - something I only recently appreciated glancing at all the books we've written which have been published this year sitting on the shelf beside my desk here at my family's house in Bendigo, Australia: Footprint Italian Lakes, Thomas Cook Northern Italy, and Thomas Cook Travellers Calabria, plus a handful of books I updated for AA and Thomas Cook. Then there are others we've written that I haven't even seen (like the Rough Guides Clean Breaks, which I contributed to) or are not yet published, like the new edition to the Rough Guide to Australia (for which we updated four and a bit states - half the country! - on a four month-long road trip from October 2008 to February 2009), and another first edition, Back Roads Australia for DK. I skim down this page scanning my posts, and while there have been few compared to last year or the year before, when I stop at In Print and Online and then take a look at that archive I see why. We may continually read the claims that print is dead yet we've spent more time writing for magazines this year than any other, and up until we returned to guidebooks in December we'd spent six months solid doing little else but write for magazines. The irony is that we've now been hired by HomeAway Holiday-Rentals for a year to travel the world, stay in their properties, and blog about the experience - something I never could have predicted. So the travel blogging that for me had been an escape from my 'day job' as a travel writer now becomes our main source of income. Print is still not dead, however - as much as our new client appreciates social media, they are still going to pay us bonuses for every article we get published in a magazine or newspaper. So I'm expecting it's going to be another busy year, but I'm pleased to say that we'll be slowing down considerably. No longer will I be envying a donkey his pace. More on our new project, Grantourismo soon.
